Every single business needs copywriting. Period. If you want your customers to know who you are, what you sell, why they should buy, how they can learn more – you need copywriting.

Oftentimes, it’s a matter of telling your audience what they want or need to know. Your copy should give them the information up front without forcing them down a rabbit hole to get the answers they need. But depending on the situation, it’s also about creating emotion. Encouraging them to feel. Inspiring them to act.

In this copywriting workshop, Larissa Riley, a 17-year copywriter, brand strategist and marketing veteran will start with the basics – the bare bones elements you need to write copy that communicates clearly. Then, you’ll learn simple strategies and tactics for how you can gradually improve your beginner-level copywriting to get you to a place where you’re copywriting with confidence.